Chiltern Firehouse – Bespoke Tube Packaging for Luxury Candle Gifts

Chiltern Firehouse, the acclaimed five-star hotel in London’s Marylebone, is celebrated for its rich history, world-class service, and effortlessly stylish atmosphere. Blending exclusivity with character, the Firehouse has evolved into more than just a place to stay — it’s a destination known for design, detail, and an unmistakable sense of place.

Looking to expand their retail and gifting portfolio, Chiltern Firehouse envisioned a signature line of luxury candles — elegant keepsakes that guests could enjoy during their stay or take home as part of the Firehouse experience. To bring this idea to life, they approached us to create fully custom tube packaging that would embody the same attention to detail and elevated design found throughout the hotel.

Finishing Touches – Detail That Reflects the Brand

To elevate the experience further, we added bespoke brand elements that turned the tubes from simple packaging into a sensory, gift-worthy product. A custom vibrant red tassel was attached to the lid — offering both visual contrast and a physical gesture of indulgence. Inside, a discreet white sticker carried a final brand message, creating a polished, thoughtful end to the unboxing journey.

These considered details brought the packaging in line with Chiltern Firehouse’s broader brand — one that thrives on atmosphere, elegance, and thoughtful storytelling. The tubes weren’t just containers; they became an extension of the guest experience — echoing the Firehouse’s signature flair in a format guests could take home and remember.

Through smart construction, subtle branding, and a sharp focus on tactile quality, this project demonstrated how luxury cardboard tubes can be transformed into boutique souvenirs — offering long-term brand value and a deeper connection between product and place.