Arsenal FC – Luxury Video Presentation Box for Fan Engagement

With a legacy dating back to 1886, Arsenal Football Club stands as one of the most celebrated names in world football. With a home at the iconic Emirates Stadium and a global fanbase known for its loyalty and passion, Arsenal continues to evolve its identity both on and off the pitch. Ahead of the new season, the club sought a premium packaging solution that could capture the spirit of their journey, engage supporters emotionally, and unveil a new brochure campaign in an unforgettable way.

Our team was brought in to craft a custom video presentation box that would blend tradition with innovation — providing a tangible, premium keepsake that would do more than just hold information. It would deliver a powerful message, immersing recipients in the essence of Arsenal and offering a first-class unboxing experience worthy of the club’s heritage.

Choosing a video box solution was a natural extension of Arsenal’s focus on storytelling, brand alignment, and audience connection. It allowed them to not only share their vision but also let fans relive the club’s greatest moments through a digital-physical hybrid experience.

Custom Foam Fitment and Presentation Touches

At the heart of the presentation was a custom-designed foam insert, cut with precision to protect and display Arsenal’s seasonal brochure in perfect alignment. This fitment was made from eco-conscious materials, reinforcing Arsenal’s continued commitment to sustainability while maintaining structural integrity and visual appeal.

The foam not only ensured the brochure arrived in pristine condition but added to the box’s internal elegance — keeping it sharp, clean, and thoughtfully composed. The addition of a satin ribbon pull allowed users to lift the brochure effortlessly, adding a tactile moment that felt smooth and refined.

From a strategic perspective, these luxury video boxes offered Arsenal a competitive edge in supporter engagement. Not only did they deliver exclusive content in a premium format, but they also encouraged fans to share their experience — creating buzz across digital channels and building emotional equity with the audience.

In a highly competitive sports entertainment space, this bespoke presentation box helped Arsenal reinforce their identity as a modern, forward-thinking club rooted in tradition — and a brand that goes above and beyond for its supporters.