Branded Presentation Boxes for Sports Sponsorship – Paddy Power x PDC World Darts Championship

For the biggest event in the darts calendar, Paddy Power sought to create a high-impact promotional package that would leave a lasting impression on its VIP clients and partners. As the title sponsor of the 2024 PDC World Darts Championship, Paddy Power wanted more than just a gift — they needed an experience.

That’s where Magellan stepped in. We collaborated closely with Paddy Power to design and manufacture a premium custom presentation box that would not only hold a regulation dartboard but also echo the bold, entertaining nature of the brand and the excitement surrounding the 31st edition of the championship.

This branded packaging solution was crafted to maximise visual impact and reinforce Paddy Power’s identity as a market leader in both sports betting and immersive client engagement.

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PADDY POWER B FLUTE BOX & MERCH

Custom Dartboard Packaging – Large Format Printed Presentation Boxes

To ensure that both the dartboard and its accessories were housed securely and attractively, we designed a large-scale B Flute presentation box in a classic pizza-box style. Measuring an impressive 700 x 700 x 70mm, it offered both generous capacity and structural integrity — ideal for shipping and presentation.

Key specifications:

  • Full-colour digital print for bold visual branding
  • Durable B Flute board for strength and protection
  • Custom inner compartments to hold components in place
  • Printed pillow packs and resealable clear bags for added detail
  • Branded header card to guide and engage the user

The visual impact of the box was designed to mirror the high energy and competition of the darts championship, ensuring the recipient felt like a VIP from the moment they received it.

BRANDED SPORTS PACKAGING & MERCH

What’s Inside – A Complete Branded Experience for Sports Fans

The internal layout of the box was carefully considered to protect its contents while enhancing user experience. Nestled in custom foam fitments, the dartboard was accompanied by:

  • A set of three branded darts
  • Hook and screws for wall installation
  • Sachets of polyfiller — a clever addition to ensure peace of mind when hanging the dartboard
  • Instructional and promotional print materials to complete the experience

This kit not only ensured that recipients could immediately set up their dartboard, but also delivered a strong emotional connection to the Paddy Power brand and the excitement of the championship itself.

The result was a multi-functional promotional box that combined functionality, brand storytelling, and lasting value, helping Paddy Power deepen its customer relationships and stand out in a crowded marketplace.

BRANDED SPORTS MERCHANDISE

Watch the Paddy Power Darts Box Reveal on YouTube

Want to see this unforgettable darts presentation box in action? Visit our YouTube channel for an exclusive behind-the-scenes look. Our Managing Director walks through the full design, production, and final unboxing of this bold and immersive packaging project.

We’ll show you:

  • The full-size dartboard in its foam casing
  • The use of printed pillow packs and header cards
  • How each item was arranged to deliver a smooth, premium unboxing experience

Whether you’re a marketer, brand manager, or just love clever packaging, this video is a great example of how branded boxes can create buzz and build emotional engagement.

YouTube Video

YOUTUBE VIDEO

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