Manchester City VIP Presentation Packaging
Manchester City Football Club, a globally recognised name in the world of sport, sought to create a range of high-end presentation packaging that would reflect the prestige of its VIP community and ownership. The objective was to develop presentation boxes that could be sent both to the club’s owner in Abu Dhabi and to VIP guests and supporters. These boxes would not only serve as a form of appreciation but also as a brand-enhancing experience that communicated the exclusivity and stature of the club.
Two different types of VIP presentation boxes were developed for this project. The first was a larger Triple Kit Display VIP Box, designed to hold three full PUMA kits in a smartly configured drawer system. The second was a slightly smaller Rigid Board Presentation Box, tailored to house premium merchandise including a Manchester City scarf, a club hat, and a signed football. Both boxes were crafted with luxury in mind, designed to evoke pride, loyalty, and exclusivity. The addition of custom printed presentation bags elevated the experience further, ensuring the recipient received not just a box of items, but a complete, high-impact unboxing moment.
Triple Kit VIP Presentation Box & Printed Bags
The Triple Kit Display VIP Presentation Box was built with structure, branding, and presentation in mind. Featuring a magnetic front flap closure and a hinged internal shelf with ribbon lift, the box offered a premium unboxing experience. As the recipient lifted the shelf, they would be met with the main home kit prominently displayed. Below that, two custom drawers concealed the away and third kits. These drawers featured gross grain ribbon pulls, making them easy to access while keeping everything neatly contained and secure.
Each box was full-colour printed both inside and out, with bespoke internal dividers to keep the kits in place. Special attention was paid to accommodating various kit sizes. The boxes were produced to cater to different recipient groups—some containing 30 XL kits, others including L, M, and children’s sizes. The structure was both practical and impressive, demonstrating how thoughtful presentation can elevate a gifting experience. For those looking to further enhance their packaging, the option to incorporate a video screen was available, adding a digital, interactive element to the unboxing.
