Premium Wooden Display Unit for Claxton’s Luxury Whisky

Claxton’s, a distinguished independent whisky bottler based in Scotland, has built a strong reputation for producing refined, small-batch spirits. Known for their Dalswinton Bond collection, they take a careful and deliberate approach to whisky maturation — ensuring character, depth, and quality in every bottle.

When launching a new, high-end decanter, Claxton’s needed a display unit that went beyond basic packaging. They required something worthy of both the liquid and the legacy — a luxury wooden display unit that would enhance visibility and reinforce their brand identity.

That’s where Magellan came in. We designed and produced a bespoke wooden presentation unit that acts not just as protection, but as an extension of Claxton’s commitment to craftsmanship and visual excellence.

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wooden drinks packaging

Designed for Impact – Function Meets Elegance

This wasn’t just a container — it was a frame-like wooden unit, crafted to house the decanter securely while presenting it in an elevated, premium format.

Built using recyclable wood and finished with a deep mahogany veneer, the unit strikes a balance between luxury and sustainability. Its upright structure and clean lines create strong visual appeal, perfect for shelf display or gifting.

At the heart of the unit is a custom-cut cavity, shaped to cradle the whisky decanter snugly. This feature ensures the bottle stays protected while remaining visible. To secure the contents, a magnetic slide-out wooden cover was integrated — offering both accessibility and security.

Key Specifications:

  • Material: Recyclable wood with a mahogany wood finish
  • Closure: Magnetic slide-out wooden panel
  • Fitment: Precision-cut decanter housing
  • Branding: Gold foil logo & engraved side panels
  • Dimensions: L175 x W80 x H200 mm

Every element is intentional — chosen to reflect quality, function, and sophistication.

branded wooden presentation packaging

Branding and Finishing Touches

To elevate the display unit further, Claxton’s branding was applied using gold foiling on the front face — delivering standout shine and luxury appeal against the rich wooden backdrop.

The side panels were engraved with Claxton’s logo, adding subtle texture and permanence without overwhelming the design. These touches help reinforce the brand’s premium image and create consistency across the product experience.

This display unit was not just built to hold a bottle — it was made to capture attention, embody craftsmanship, and differentiate Claxton’s on the shelf. Its premium look and feel mirror the quality of the whisky it houses, creating a lasting impression from the moment it’s seen.

branding  and finishing touches

YouTube Showcase – Behind the Build

For a closer look at the Claxton’s Whisky Wooden Display Unit, head over to our YouTube channel. In the video, our Managing Director Lee walks you through the design, branding details, and functionality that set this piece apart.

From the magnetic sliding panel to the gold foil finish, see exactly how this unit was built to represent Claxton’s at the highest level.

🎥 Watch on our YouTube Channel to explore more luxury packaging solutions from Magellan.

YouTube Video

YOUTUBE VIDEO

Latest Blog Posts

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW