Coca-Cola – Bespoke Video Presentation Box for the Rio Olympics

As one of the most recognised brands worldwide, Coca-Cola is known for delivering memorable campaigns — and for the Rio Olympics, they aimed to do something truly standout. Rather than opting for a standard promotional brochure or pack, they approached us to craft a completely custom video presentation box that would make a lasting impression on recipients.

The objective? Deliver Olympic-branded merchandise in a way that was bold, interactive, and immersive — with the power of video integrated directly into the unboxing experience. Working closely with Coca-Cola’s marketing team, we developed a premium packaging solution that combined elegant design, smart tech, and precise brand alignment.

From a full design consultation through to final delivery, our team guided every stage of the project — from advising on print finishes, screen options, and foam layouts, to building a structurally sound box capable of holding multiple branded items securely.

Interior Layout – Shelf, Storage, and Custom Fitments

The interior was engineered with user experience in mind. A magnetic closure system provided a satisfying and secure seal, while black support ribbons kept the lid upright and protected the structure over time.

A custom-printed shelf insert was added to separate the screen from the merchandise — offering a second branding moment with room for messaging, logos, or campaign artwork. Beneath the shelf sat a precision-cut foam insert, housing key Coca-Cola branded products such as:

• Branded USB drives
• Custom bottle openers
• Miniature Coca-Cola bottles

Each item was securely positioned and beautifully presented, ensuring it remained pristine through handling and transport. The full box experience was designed to reflect the energy, pride, and professionalism associated with Coca-Cola’s Olympic sponsorship.