Digital Marketing | Strategies That Build Businesses

At Magellan, we don’t just run campaigns — we build businesses that thrive online. From launching specialist divisions that rank #1 on Google, to creating websites that keep companies booked out for over a year, our results speak for themselves.

We combine SEO, PPC, content, web design, and conversion optimisation into strategies that generate measurable growth. Backed by a dedicated PPC partner and proven through our own successful brands, we know exactly how to dominate digital spaces — because we’ve done it ourselves.

When you work with us, you’re not getting theory or guesswork. You’re partnering with a team that lives and breathes digital growth, and has the case studies to prove it.

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DIGITAL MARKETING SERVICES

Our Core Digital Marketing Services

We build campaigns that cover the full digital journey, from visibility to conversion:

Analytics & Reporting

  • Data setup and tracking (GA4, Tag Manager, Pixels)
  • Custom dashboards with live performance reporting
  • Conversion and attribution modelling
  • Insights that drive real-time optimisation

SEO (Search Engine Optimisation)

  • Technical SEO audits to identify and fix site issues
  • On-page optimisation and keyword targeting for rankings
  • Authority growth through ethical link building
  • Content-led strategies that generate visibility and leads

Web Design & Optimisation

  • Professional websites designed to convert
  • Landing page optimisation and funnel testing
  • User experience improvements and speed optimisation
  • Built with SEO best practice at the foundation

Content & Social Marketing

  • Blog strategy and copywriting for thought leadership
  • Social media content calendars and campaign execution
  • Video, imagery, and multimedia storytelling
  • Email marketing and customer retention strategies

PPC & Paid Media

  • Google Ads, Display & Shopping campaigns
  • Paid social campaigns across Meta, LinkedIn, TikTok, YouTube
  • Advanced targeting and remarketing strategies
  • ROI-focused campaigns run in partnership with expert PPC specialists

Web Apps

  • Custom web applications tailored to business needs
  • Integration with e-commerce, CRMs, and internal systems
  • Scalable, secure, and mobile-first builds
  • Designed for performance, usability, and growth

 

Where Digital Marketing Creates Impact

Our campaigns are designed to deliver measurable outcomes across industries and objectives:

→ Brand Launches & Awareness:  Build recognition from the ground up.

→ Lead Generation & Sales: Consistent inbound enquiries and transactions.

→ Local & Global Expansion: Scalable strategies for new markets.

→ Seasonal & Niche Campaigns: Capturing demand at critical times.

→ Long-Term Growth: Strategies that compound results year after year.

DIGITAL MARKETING CREATES IMPACT

Why We Built Dedicated Websites

Magellan isn’t just a digital agency — we’re a group of specialist brands under one roof. Over time, our services and expertise have grown so much that a single website couldn’t do them justice. Instead, we’ve created dedicated websites for each division, giving customers clear, focused experiences while showcasing the depth of what we do.

This approach means every division has its own digital home, tailored to its audience and market. It also demonstrates our ability to build, position, and grow multiple brands successfully — not just for our clients, but for ourselves.

Video in a Box — videoinabox.co.uk

Video in a Box was the first specialist website we created for ourselves, and it quickly proved just how powerful a focused digital strategy can be. Launched to meet the growing demand for professional video content across all industries, the goal was to make video production simple, accessible, and results-driven for businesses of every size.

We built a modern, conversion-led website that clearly communicated the service offering, supported by an SEO and content strategy targeting high-value video marketing keywords. By positioning Video in a Box as a standalone brand within our business, it gained instant credibility and authority in its niche.

The results set the standard: the site now ranks #1 organically for competitive video terms and generates a consistent flow of inbound leads daily. What started as one idea quickly became a thriving business division — and its success inspired us to replicate this model across other areas of our company.

 

Luxury Packaging Brands

Following the success of Video in a Box, we expanded our approach into the luxury packaging sector — a fiercely competitive global market where visibility and brand perception matter as much as quality. To lead in this space, we created a portfolio of packaging-focused websites, each dedicated to a specialist niche:

  • luxurytubepackaging.com → showcasing premium tube packaging solutions
  • weareluxurypackaging.com → a broader hub for luxury packaging across multiple formats
  • customadventcalendars.co.uk → a dedicated platform for bespoke advent and campaign calendars used year-round

Each site was built with a clear brand identity, SEO-first architecture, and conversion-optimised design. This multi-site strategy allows us to:

  • Capture international enquiries from premium brands
  • Dominate organic rankings across packaging-related niches
  • Demonstrate how even B2B packaging can be marketed with creativity and impact

Today, these websites operate as commercial brands in their own right and as proof of concept that niche-focused digital platforms — when executed correctly — can achieve global reach and consistent growth.

VIDEOINABOX.CO.UK

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LUXURYTUBEPACKAGING.COM

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WEARELUXURYPACKAGING.COM

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CUSTOMADVENTCALENDARS.CO.UK

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YOURVIDEOMEMORY.COM

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This multi-site structure isn’t just good branding — it’s proof that we know how to:

  • Build and grow multiple digital businesses at once
  • Position brands for niche and global markets
  • Deliver consistent growth across very different industries

 

Your Video Memory — yourvideomemory.com

Your Video Memory was a new venture for us — our first direct-to-consumer (B2C) e-commerce platform. The idea was to create a space where people could turn their personal memories into beautifully crafted video products.

  • We designed and developed a full e-commerce website, with a clean user journey optimised for direct sales.
  • Implemented secure payment systems, order flows, and customer experience tools to ensure smooth transactions.
  • Built SEO-friendly product pages and content to attract organic traffic in a highly personal, consumer-focused market.
  • Added conversion features tailored to B2C behaviour, such as upsells, simplified checkout, and mobile-first design.

The launch of Your Video Memory demonstrated our ability to go beyond B2B lead generation and create a functioning e-commerce brand from the ground up. It not only expanded our own business model, but also proved our capability in consumer marketing and online retail.

Client Case Studies

Just as we’ve built specialist divisions within our own business, we apply the same approach to our clients: creating websites and strategies that are clear, focused, and built to deliver results. These examples show how we take underperforming digital presences and turn them into growth engines.

M&J Builds – mandjbuilds.co.uk

M&J Builds is a construction company that already had a website when they approached us. However, it wasn’t generating leads or enquiries. The messaging was unclear, the site wasn’t optimised for search, and they had no strategy for attracting or converting local customers.

The Challenge

  • Existing website underperforming with little to no enquiries.
  • No SEO structure, so they weren’t appearing in local search results.
  • Lack of clear positioning and professional design to build credibility.

MANDJBUILDS.CO.UK

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Our Solution

  • Completely rebuilt the website with a clean, professional design and clear messaging.
  • Optimised the site for local SEO, targeting search terms that potential clients were actually using.
  • Developed conversion-led page layouts to turn visitors into enquiries.
  • Advised on promotion and content to support long-term visibility.

The Result
The transformation was immediate. M&J Builds went from a website that delivered nothing to a platform that consistently drives enquiries. The impact has been so strong that they are now fully booked for over a year in advance, proving the power of a clear digital presence backed by the right strategy.

Reiki Living – reikiliving.co.uk

Reiki Living is a wellness business offering holistic therapies in a crowded, competitive market. Their original website was not giving them the visibility or credibility they needed. It functioned more like a digital flyer than a platform that could attract and convert customers.

The Challenge

  • Competing in a saturated wellness industry with limited visibility.
  • An outdated website that lacked clarity, search optimisation, and user engagement.
  • Needed a professional online presence to build trust with potential clients.

REIKILIVING.CO.UK

TAKE A LOOK

Our Solution

  • Designed a modern, user-friendly site that reflected Reiki Living’s ethos and services.
  • Implemented an SEO-led content strategy to target relevant wellness keywords.
  • Structured the site to improve navigation, engagement, and enquiry generation.

The Result
Reiki Living gained stronger organic rankings, increased enquiries, and a platform that authentically represents their brand. What was once a static website is now a functional marketing tool that continues to support growth in a highly competitive sector.

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