Luxury Unboxed – BMW Championships Video Box Experience

The BMW Championship is one of the most prestigious events in the golfing calendar, known for its elegant atmosphere, elite guest list, and world-class presentation. To elevate the pre-event experience for VIP guests, the tournament team commissioned a custom video presentation box that would set the tone for what was to come — exclusivity, sophistication, and thoughtful design.

Our challenge was to create more than a box — we were tasked with developing a luxury communication piece that would deliver a powerful first impression, housing VIP invitations and branded merchandise. The result was a video presentation box that not only spoke to BMW’s commitment to quality, but also brought the event to life before guests even arrived.

Every detail — from the materials and screen to the dimensions and finish — was carefully considered to align with the high-end identity of the BMW brand and the elevated experience expected by championship attendees.

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SPORTS VIDEO BOXES BMW

Smart Features, Premium Design – Box Specifications

This bespoke video box was engineered to combine elegance with functionality, using modern tech to enrich the unboxing experience. The box was built with internal dimensions of 280mm x 180mm x 90mm, making it the perfect size for event credentials, merchandise, or even small keepsakes.

Key features included:

  • 7-Inch IPS Video Screen with auto-play function
  • 258MB internal memory pre-loaded with curated content
  • USB charging port for convenience and extended use
  • Full-colour CMYK print for bold branding
  • Matte laminated finish for a smooth, fingerprint-resistant surface
  • White side ribbon to support the lid and elevate presentation

The USB recharging option extended the value of the box well beyond the initial opening moment. Recipients could replay the video content at any time, reinforcing BMW’s brand message and ensuring continued engagement — even after the event.

This packaging wasn’t just premium in look and feel — it was built for longevity and emotional impact, creating a tangible connection between BMW and its guests.

PREMIUM VIDEO PACKAGING

Impactful Results – Unboxing Moments That Mattered

Once distributed, the BMW Championship video boxes quickly became a talking point. Recipients shared their experiences online, with early unboxings generating buzz across social platforms. The excitement for the tournament began well before tee-off, driven by the exclusive reveal and immersive storytelling contained within each box.

More than just packaging, this project became a campaign asset, sparking anticipation, driving awareness, and solidifying BMW’s reputation for crafting experiences that are both polished and purposeful.

The visual and tactile quality of the box reflected the elite nature of the event, and its sleek video integration helped communicate key information in a way that felt both innovative and highly personal.

RIGID BOARD VIDEO PACKAGING

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