Dr. Martens – Custom Flight Case Packaging with Integrated Video Display

Dr. Martens, an internationally iconic brand synonymous with bold design and British counterculture, set out to create a promotional presentation box that would match the attitude and durability of its legendary Jadon boots. The aim? Deliver a one-of-a-kind packaging experience that could grab attention at retail events, pop-ups, and in VIP marketing campaigns.

To bring this concept to life, Dr. Martens partnered with our team to engineer a custom-built flight case—not just a storage solution, but a branded statement piece. The result was a packaging concept that captured the brand’s rebellious spirit while integrating modern tech for high-impact engagement.

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CUSTOM VIDEO FLIGHT CASE

Rugged, Stylish & Purpose-Built – Custom Fashion Packaging

The flight case was constructed with durability and brand alignment in mind. Every detail reflects the industrial-meets-fashion aesthetic that defines Dr. Martens. The outer shell features textured PU leather-look panels, reinforced with black powder-coated metal corners and edging, giving the case a bold structure while maintaining portability and polish.

The Dr. Martens logo is prominently screen-printed on the front face for instant brand recognition. Inside, the case is fully lined in the brand’s unmistakable PMS yellow, creating an energetic contrast and drawing immediate focus to the product.

Key structural highlights:

  • Rugged MDF construction for durability
  • Heavy-duty corner ball protectors
  • Secure latch system for added security
  • A spacious inner cavity sized to hold Jadon boots up to UK size 12
  • Clean finish suitable for both retail display and media gifting

This design isn’t just functional—it’s part of the brand’s visual identity, designed to stand out in any setting.

LUXURY LEATHER VIDEO PACKAGING

Integrated Tech – Enhancing the Unboxing with Video Packaging

To add an immersive layer of storytelling, we integrated a 10-inch HD video screen into the lid. Fitted with a light sensor and play/pause button, the screen automatically activates upon opening, allowing the viewer to instantly connect with the Dr. Martens ethos through curated campaign footage or product messaging.

Video packaging features:

  • 10″ IPS screen for vivid playback
  • Sensor-triggered auto-play for seamless interaction
  • Fully rechargeable via USB
  • Perfect for in-store demonstrations, influencer send-outs, or high-end launches

Whether used for promotional rollouts or retail activations, the video-equipped flight case becomes a multi-sensory showcase—telling the story of the Jadon boot in a way that’s physical, visual, and unforgettable.

10 INCH SCREEN VIDEO PACKAGING

Latest Blog Posts

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW