The Collaboration – Messi x SikSilk in Motion

Argentine football legend Lionel Messi, widely regarded as one of the greatest players in the sport’s history, partnered with UK-based fashion brand SikSilk for an exclusive streetwear launch. With a career defined by record-breaking moments — from his unmatched goal tally at FC Barcelona to leading Argentina to a 2022 World Cup win — Messi’s name commands global recognition.

SikSilk, known for its blend of urban street style and athletic wear, set out to elevate this launch into a memorable lifestyle experience. Together, the two brands aimed to create more than just a clothing drop — they wanted a campaign that merged fashion, sport, and luxury packaging.

To meet this ambition, we designed a bespoke video presentation box, tailored to reflect Messi’s premium status. The box featured a sleek acrylic tray, integrated video screen, and a striking full-colour printed exterior — all elements working together to ensure the packaging would deliver a powerful first impression and an unforgettable unboxing experience.

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sports & fashion led VIDEO BOXES

Design & Specs – Where Innovation Meets Style

For a collaboration of this scale, the packaging needed to be bold, stylish, and flawlessly executed. Every element was selected to enhance the experience, from materials to construction.

  • Technical Highlights:
    10” HD video screen with autoplay function
  • Magnetic five-board case structure for premium durability
  • 3mm rigid board to maintain form and stability
  • Acrylic presentation tray to showcase the apparel collection
  • Full CMYK print with matte lamination for a smooth, fingerprint-resistant finish
  • Black side ribbon supports for added structure and elegance
  • Internal dimensions: 600 × 400 × 200mm

This custom packaging was more than a delivery method — it was a visual storytelling platform, built to reflect the prestige of both the Messi brand and SikSilk’s fashion-forward audience.

rigid board VIDEO PACKAGING

Elevated Details – Packaging That Tells a Story

The acrylic tray became a key feature of the design, allowing recipients to glimpse the Messi collection immediately upon opening. This not only enhanced the product display but built a sense of anticipation — transforming a typical unboxing into a branded reveal experience.

The matte laminated finish served both functional and aesthetic purposes: reducing smudges while highlighting brand graphics with greater clarity. Logos, colour accents, and textures came to life with a premium, tactile feel that aligned perfectly with the high-calibre collaboration.

The campaign generated immediate buzz online, with influencers, football fans, and style leaders all sharing their excitement across social platforms. The result? A packaging experience that wasn’t just noticed — it was talked about, creating digital engagement and real-world impact far beyond the box itself.

PREMIUM video packaging

See It in Action – Explore the Messi x SikSilk Box on YouTube

Want to take a closer look? Join our Managing Director, Lee, as he walks through the Messi x SikSilk video box in detail on our YouTube channel.

🎥 Discover:

  • The design inspiration
  • The materials and features used
  • How this box combines tech and luxury to deliver a one-of-a-kind experience

👉 Watch now and see what makes this project one of our most talked-about packaging collaborations to date.

yOUtUBE vIDEO

YOUTUBE VIDEO

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We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

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Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

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Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW