Luxury Cocktail Kit Packaging for The Famous Grouse

In today’s fast-paced and competitive drinks industry, brands are no longer judged on taste alone — presentation and sustainability now play just as big a role in consumer perception. With the rise of gifting culture, premium experiences, and eco-conscious values, packaging has become a powerful marketing tool.

Understanding this shift, The Famous Grouse, one of Scotland’s most iconic whisky brands, approached us to help elevate the launch of their new whisky cocktail kit. The goal was to deliver more than just a product — they wanted to provide an immersive unboxing experience that spoke to their heritage, quality, and environmental responsibility.

By combining thoughtful design, protective structure, and standout visual branding, we crafted a presentation and mailer box solution that reflects the sophistication of The Famous Grouse while meeting modern expectations for eco-friendly packaging.

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DRINKS COMPANY PACKAGING

Packaging Objective & Brand Background

Since 1896, The Famous Grouse has been known for its expertly blended Scotch whiskies and instantly recognisable branding. With its namesake bird — Scotland’s national game bird — proudly featured on every label, the brand has built a reputation for tradition, craftsmanship, and reliability.

For the release of their cocktail kit, they required presentation packaging that would:

  • Protect the kit contents during delivery
  • Communicate the brand’s premium identity
  • Be recyclable and sustainable
  • Make a strong visual impact both in person and on social media

This packaging wasn’t just a container — it was a strategic brand asset designed to create lasting impressions and generate organic buzz.

CORRUGATED EFLUTE BOXES

Design Specifications & Presentation Materials

To ensure the packaging could withstand transit and deliver an impressive reveal, we opted for premium fluted cardboard (E-flute), providing enhanced durability while remaining 100% recyclable.

  • Key Features:
    Internal dimensions: 400mm (L) x 270mm (W) x 80mm (D)
  • Custom-cut internal fitments to securely house each cocktail item
  • Full-colour digital print on the outer packaging
  • Anti-scuff matte lamination for a sleek, clean finish
  • A rich autumnal colour scheme that complements the brand’s whisky tones
  • Mailer boxes made from kraft paper to ensure safe and stylish delivery

This design offered both protection and elegance — keeping the cocktail kits safe while presenting them beautifully in a way that enhanced perceived value.

CORRUGATED INTERNAL FITMENTS

Final Outcome & Brand Impact

The result was a perfectly executed cocktail kit presentation package that aligned with every element of The Famous Grouse’s brand ethos — heritage, quality, and care.

Recipients enjoyed a memorable unboxing experience, starting with the crisp, kraft mailer and ending with the beautifully designed kit inside. Every detail — from the burgundy fitments to the elegant lamination — worked together to create something that felt personal, premium, and shareable.

In today’s digital-first world, that last point is key: this packaging design was social media-ready, with visual appeal that naturally encouraged sharing online. And by using sustainable materials, The Famous Grouse also sent a clear message that they’re looking to the future — without sacrificing their rich history.

CORRUGATED MAILING BOX – DRINKS PACKAGING

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