Premium Spirits Packaging for The Spirit Co: A Showcase of Craftsmanship

The Spirit Co, a rapidly growing distillery based in Northern England, recently joined the prestigious Lancaster Group — the UK’s foremost wine and spirits organisation. Known for sourcing only the world’s finest spirits, The Spirit Co offers an impressive portfolio of premium whiskies from renowned regions including Japan, the United States, Sweden, New Zealand, and more.

As the brand continues to scale under this new partnership, their mission remains the same: to deliver world-class spirits with unmatched value. To support this ambition and elevate their newest release — a Single Malt Scotch Whisky — The Spirit Co collaborated with Magellan to develop a luxurious presentation box that aligns with the elegance and exclusivity of their product range.

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LUXURY SPIRIT DRINKS PACKAGING

Bespoke Packaging Specifications for a Refined Whisky Experience

When it comes to premium spirits, packaging plays a critical role in setting expectations and reinforcing brand values. That’s why each specification of The Spirit Co’s whisky presentation box was carefully selected for both function and visual impact.

  • Internal Dimensions: 245mm x 155mm x 105mm
  • Box Style: Part Book-Style with precision V-Cut design
  • Exterior: Classic matte black finish with gold foiling on both the outer and inner surfaces
  • Interior Fitment: Bespoke black foam insert to securely cradle the whisky bottle
  • Satin Ribbon Pull: 15mm ribbon for ease of bottle removal without compromising presentation
  • Information Pocket: A custom compartment for whisky tasting notes and brand literature

The result is packaging that not only protects its contents but enhances the overall unboxing experience — transforming each bottle into a true collector’s item.

BRANDED RIGID BOARD PACKAGING

Luxury Meets Practicality: The Finishing Touches

To reinforce the premium image of The Spirit Co, additional design considerations were made:

Bespoke Foam Insert
Given that this single malt release was intended for high-value clients and collectors, protecting the integrity of the bottle during transport was paramount. A custom-cut foam fitment was created to provide a secure, snug hold that reduces the risk of movement and damage, while maintaining a clean visual aesthetic.

Gold Foiling for Maximum Brand Impact
Gold foiling was strategically selected for its ability to enhance perceived value and elevate visual appeal. Unlike standard print finishes, gold foil resists wear and fading, ensuring the branding remains crisp and striking long after delivery. It adds a tactile dimension to the box, offering a premium look that aligns with The Spirit Co’s vision of luxury.

Every detail — from materials to embellishments — was selected with purpose, ensuring the packaging becomes an extension of the brand rather than just a vessel for the product.

FOAM INSERT PACKAGING

The Result: Elevated Brand Perception & Lasting Impressions

The final presentation boxes exceeded expectations, fulfilling The Spirit Co’s goals of boosting brand visibility, enhancing customer engagement, and protecting their premium product in transit. The blend of classic design, security, and visual elegance struck the perfect balance between function and flair.

By offering an unforgettable unboxing experience, the packaging has already begun generating increased interest in the brand — particularly among collectors and luxury spirit consumers. With this successful project, The Spirit Co not only strengthened its brand image but also demonstrated how meaningful packaging can be used as a powerful marketing tool.

BRAND VISIBILITY PRESENTATION BOX

Watch the Full Presentation Box Reveal on YouTube

Interested in seeing the final product? Join our Managing Director, Lee, on our YouTube channel as he walks through the elegant design created for The Spirit Co. Discover:

  • The construction process
  • Details behind the gold foiling and foam interiors
  • Packaging material choices and functional features

The video offers an up-close view of the craftsmanship that went into this project and highlights how thoughtful packaging elevates premium spirits to new levels of sophistication.

YouTube Video

YOUTUBE VIDEO

Latest Blog Posts

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW