RReady & The Project – Innovation Packaging with a Purpose

RReady is a dynamic, innovation-driven company based in Germany, known for helping organisations around the world empower their employees through structured innovation programs. With a presence in over 15 countries and partnerships with more than 40 global clients, RReady specialises in cultivating entrepreneurial mindsets within large organisations. Their mission is simple but bold: equip teams with the tools, knowledge, and environment they need to generate and implement breakthrough ideas.

When RReady approached Magellan to support their flagship ‘Kickbox’ initiative, the goal was clear — to build a highly engaging, interactive, and premium packaging solution that could house both printed innovation materials and branded merchandise. They chose to do this through the use of custom video boxes with 7″ screens, designed to create excitement, deliver program content, and reinforce their brand identity through high-quality design and tactile presentation.

To support the program’s scale and impact, the boxes were created in several colour variants (red, blue, and yellow), each aligning with a different stage or theme in the Kickbox methodology. This tailored approach helped turn each package into an inspiring, user-led experience from the moment it arrived.

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INNOVATIVE PACKAGING, MERCH & CLOTHING

Kickbox Toolboxes – Interactive Learning Meets Intelligent Design

RReady’s custom Kickbox video packaging was carefully engineered to communicate and educate, not just contain. Each 7″ video presentation box featured:

  • Dual-language playback (German & English) for global accessibility
  • Autoplay screen functionality, with simple controls for volume and pause
  • Dedicated buttons for chapter-based navigation, guiding users through different stages of the program
  • A removable top shelf holding the essential innovation guidebook, sticker sets, templates, and gadget cards — all co-branded with RReady’s logo and their friendly mascot, Boxley
  • A printed ribbon pull for easy access and refined unboxing
  • A personal message beneath the shelf, reinforcing user connection and motivation

These thoughtful details created a tool that was not only informative but also deeply personal — each box was a branded environment that motivated employees to take ownership of their ideas. By transforming static information into a digitally interactive experience, RReady ensured better comprehension, higher engagement, and a lasting impression.

LUXURY VIDEO PACKAGING

Branded Merchandise – Promotional Items That Reinforce Engagement

To elevate the toolboxes even further, RReady curated a wide selection of on-brand promotional products designed to foster loyalty and strengthen long-term engagement. These items were secured beneath the video shelf using protective foam fitments — ensuring both safety and visual appeal during unboxing.

The promotional collection included:

  • Marker pens, pencils, and paper clips
  • Branded socks and mugs
  • Notebooks and water bottles with metal screw lids
  • Full-size Boxley teddy bears and custom sweaters
  • Premium coasters and other useful desktop items

Each item was handpicked to strike the right balance between practicality and brand storytelling — functional enough for everyday use, yet distinctively branded to make a lasting impression. These curated gifts helped solidify RReady’s innovation culture while offering recipients tangible tools that could be used throughout their idea development journey.

Magellan was proud to support the creation and delivery of these branded products across multiple locations, managing the sourcing, fulfilment, and integration of each item into the overall video box presentation.

BRANDED MERCHANDISE & APPAREL

The Result – A Long-Term Partnership Built on Innovation

The RReady Kickbox video boxes were an overwhelming success — generating powerful feedback from participants, increasing engagement rates across global programs, and encouraging a wave of fresh ideas from within participating organisations.

The innovative packaging strategy helped RReady:

  • Strengthen their global brand presence
  • Deliver consistent messaging across multilingual audiences
  • Provide a memorable, tactile user experience
  • Increase program uptake and long-term participation

The campaign’s success has since led to an ongoing partnership between RReady and Magellan, rooted in shared values of innovation, creativity, and premium presentation. This project stands as a leading example of how custom video packaging and promotional merchandise can go far beyond marketing — becoming part of the product and the experience itself.

PROMOTIONAL VIDEO BOXES AND MERCH KIT

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Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

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