The Client
Fujitsu Ltd is a Japanese multinational information and communications technology equipment and services corporation. They were established in 1935 and headquartered in Tokyo. Fujitsu is the world’s sixth largest IT services provider by annual revenue and the largest in Japan, in 2021.
The Target Market
Fujitsu’s target market is home owners 25 to 44 years old. The target market for this project was the NHS staff. Fujitsu is bringing together an eco-system of technology partners to help the NHS to invest in their digital foundations, increase workforce productivity and wellbeing and as a result, improve the patient experience and flow through the healthcare system. This project is to promote the eco-system to the NHS.
The Brief
Fujitsu wanted to show the NHS their new eco-system of technology partners, there way of helping the NHS. Included with this would be some extra gifts for the NHS worker the boxes would be sent to. Their aim was to send these to individuals promoting their healthcare system.
The Challenge
We came up with the idea to use a video box to send a personalised message to each individual. Fujitsu recorded videos for each person the boxes would be sent. Alongside this would be a note in the box addressed to said individual. Inside would be a range of merchandise including a notebook and pen.
The Results
This lovely video box came out amazing, with a matt laminated finish, a 7inch HS IPS screen inside and a fitment to hold the branded metallic pen and luxury embossed A5 moleskin notebook. We fulfilled this order packing each box and shipping these out to all the NHS workers across the UK.