Coca-Cola’s decision to scrap it’s individual brand campaigns and revert to putting its four products under a single “choose happiness” tagline seems to be having a positive effect on sales – yes, even the green one.
The brand will be showcasing this new strategy during the Rugby World cup, along with many other top brands of course, including TV in a Card.
The Figures released today reveals total Coca-Cola sales across the four products up 1.46% from the figures for the same period last year, while Pepsi has seen sales drop 8.4% during the same period.
