Trade Shows are one of the best ways to find prospective customers for your businesses. A recent survey from the Simmons Market Research Bureau found that more than 90% of trade show attendees found such events to be “extremely useful” for finding out about products they might want to buy. The best way to stand out at a trade-show is with an eye-catching advertising display. With a little thought and some creativity your business can be the hit of the next trade show.
Some tips for you
- Choose the focal point of your display. Think of what your potential customers will look for; your company name, your primary product, or the type of service you provide
- Design a preliminary sketch of your display, keeping in mind the dimensions provided by the event facility; keep in mind the focal point and consider how many ways you can integrate it into your overall theme
- Decide the background of your display – you can choose to use a standard board or get creative by using fabrics or canvass overload with your company image – or images of your customers’ logos, which is something we do at TV in a Card
- Build your display – be neat and maximise your display’s visual appeal by choosing images and quotes – again something we do at TV in a Card that works really well
- Sell, sell sell! The best advertising display in the world cannot compare with knowledgeable friendly representatives who genuinely want to meet their customers’ needs
